Search Engine Optmization


Search Engine Rankings & Optimization

People ask us all the time how to be "Number 1" in the search engines. There simply is no magic formula that will get you to the top, especially in a short period of time.

Research shows 85 per cent of Internet users use a search engine at least once a day and, if they do not find what they are looking for on the first two pages, most abandon the search.

That's where search engine optimization comes in.

If a magical method of coming out on the top of search results exsisted, everyone would be "Number 1" and obviously that is impossible. However, there are some things KLP can implement that will help rank your website higher. Some of those include meta and title tags, optimization of the HTML code and direction on how to get other websites to link to yours. You may also want to investigate using pay-per-click campaigns as a quick way to get listed and rank higher.

There are several companies that offer "guaranteed" rankings. In some cases, the methods they use are unethical because they attempt to "trick" search engines. While some may succeed in this practice, programmers of search engines will adjust their algorithms to block the tricks and then you're out of luck and probably a lot of money.

Our Website Optimization services encompasses a full Search Engine Optimization strategy, including Competitive Keyword Research, Content Writing, SEO Engineering and more to ensure your site ranks as high as it can on major search engines – and stays there.

Good websites combine writing that motivates, stunning design and innovative programming. We have built hundreds of websites that combine those elements.

Our knowledge of communications and technology gives us the advantage in building high-performance websites. We understand the complex algorithms and criteria used by major engines like Google, Yahoo, and Bing to rank websites and we stay informed as they adjust the rules.

Content and design can work together to enhance the message of the site through visuals and text. Written text should always be relevant and useful, so as not to confuse the reader and to give them what they want so they will remain on the site. Content should be optimized for search engines and be of a suitable length, incorporating relevant keywords.

Let us put our expertise to work for you. While no one can – or should – guarantee you top ranking on a search engine page, we can help you make your site as effective as it can be. Our goal is to get you the most visibility of all major search engines using your keyword criteria

It's not magic, it's knowing how a search engine thinks. It's not about trickery, it's knowing what works

SEO Engineering is integral for the continued success of your website. Just as gardens need constant care and attention, your website is no different.

Search engines award points for fresh, optimized content. Search engines like web pages that are up to the latest technical standards. And because search engines change their algorithms frequently (in Google’s case, more than 500 times a year) SEO Engineering is an essential investment.

BASE SEO Engineering focuses on quality and integrity; we don't use sneaky black-hat tactics in our process. So you don't have to worry about getting banished to the bottom of the Internet the next time Google announces a major change to its algorithm.

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